SEO Factors You Have Control Of
December 27, 2010 by Mission Submission
Filed under Seo Book
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Home Page > Internet > SEO > SEO Factors You Have Control Of
SEO Factors You Have Control Of
Posted: Apr 30, 2009 |Comments: 0
|
SEO industry is very much dependent on the ever changing search engine algos. There are a lot of factors in the game that are completely out of reach and control of website promoters. But there are also quite a number of things you can do right away to improve your website’s SEO standing and gain some leverage in the search engine listings. These are the pieces of the ranking puzzle that you fully control mainly because they are on your table (read website).
Content
Content is the beef of your website and the major source of ranking opportunities. If you have little or no content on your web pages there are few keywords they can get good rankings for. Of course you shouldn’t add more content just for sake of stuffing in more keywords, but there’re always dozens of opportunities to add more value for your visitors while tapping into new traffic-heavy keywords you have a good chance to rank high for.
You can find a lot of tips on keyword research and ways to select the best keywords in this SEO book.
Navigation and Inner Linking Structure
The navigation structure of your website carries double importance. First, it shapes the experience of your visitors. How quickly and easily they get to the information they seek pretty much determines whether they will want to come back.
Second, navigation is a significant issue for search engine crawlers. The way your web pages are interlinked helps search engines understand the architecture of your website. If you have too few internal links, important pages may not get into the search engine index. If there are too many links, the weight of the more significant pages maybe reduced in favor of secondary ones.
Having a well structured navigation will not only increase your search engine rankings, but will also make your website more appealing to the visitors.
Duplicate WebPages
If you have several webpages with the same content but different URLs you may be loosing some of your rankings because of the duplicate content issue. This problem is typical of e-shops with lots of items placed in multiple categories which can be accessed differently through tree-like navigation structure. As a result one and the same product page can be reached in a variety of ways and will have a dozen of different URLs. When search engine spiders find duplicate pages they either leave it unindexed, or only include one of the pages in the search results, and it may be not the one you would like to see there. The issue can be resolved with the help of a robots.txt file.
Title Tags
Title tag is the single most important element on a webpage. Properly optimized title can give a significant boost to your search engine rankings. However, quite often webmasters will just copy and paste the same (often unoptimized) title into dozens of webpages, throwing part of their ranking potential out the window. Check your title tags and see how you can improve them to include your targeted keywords.
These are some of the SEO factors that are fully under your control. You can check these critical areas of your website right now and see how you can improve them. Hope this will help you achieve your SEO goals.
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About the Author:
Jon Sparks is a practicing SEO, website promoter and Internet marketer sharing his experience of the web. If you’re are interested in Search Engine Optimization and everything related to the world of search Jon recommends reading this free SEO Book for more optimization tips and tricks.
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Although the ranking algorithms of Google and other search engines are kept secret, there are a lot of ranking factors we do know about. By evaluating how these factors apply to your website and those of your major online competitors you can determine the ranking potential of your site and estimate how much SEO work is needed to achieve top rankings for your targeted keywords. Let’s see how you do it.
By:
Jon Sparksl
SEO Link Value Analysis: How Much Are Your Links Worth?
Link building is crucial. Quality links are crucial. But what exactly makes up the quality of a link that helps you increase search engine rankings of your site and get that #1 Google spot you’re so much obsessed with? Let’s consider some of the most important link value factors and how you can estimate the power of any inbound link you have or are about to get.
By:
Jon Sparksl
Internet>
SEOl
Jun 08, 2009
lViews: 278
Link Exchange for SEO: How Do You Do It?
Link exchange is one of the most effective search engine optimization techniques. When done right it can significantly boost the search engine rankings of a website. Here are the simple guidelines to running a successful link exchange program that will help you achieve top placement for your targeted keywords on Google and other search engines.
By:
Jon Sparksl
Keyword Research: Are You Streaming Your SEO the Wrong Way?
Keyword research is the starting point and the cornerstone of every successful Search Engine Optimization campaign. Here’re the exact steps to effective keyword research that will help you focus your SEO efforts and target the keywords that bring conversions not just traffic.
By:
Jon Sparksl
Hiring an SEO Company: Things to Look Out For
SEO is one of the critical investments every business has to make at some point. Finding a good SEO company that will deliver the results you seek is not an easy job to do. But when you know the odds and what exactly you’re looking for you can be pretty sure about what to expect of your SEO investment. Here are some of the things you need to know before jumping into the water of choosing SEO services.
By:
Jon Sparksl
Diagnosed with Duplicate Content: How to Cure Your SEO
Duplicate content is one of those SEO pitfalls every website promoter wants to stay away from. Let’s see how you can avoid duplicate content penalty or what you can do if you already have red flag for this issue.
By:
Jon Sparksl
Internet>
SEOl
Jun 05, 2009
lViews: 179
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Jon Sparks is a practicing SEO, website promoter and Internet marketer sharing his experience of the web. If you’re are interested in Search Engine Optimization and everything related to the world of search Jon recommends reading this free SEO Book for more optimization tips and tricks.
